There was once a little boy…

…who was fascinated by hair. His mother was a hairdresser, and he would watch as she wound rollers and permed and coloured with strange smelling chemicals.

By the time he was 12 years old, the boy thought it would be a good idea to start mixing up his own chemicals and concoctions in his bedroom. And often used himself as the guinea pig for these hair alteration experiments, resulting in any manner of hair disaster! Thankfully, being the 1980’s, hair disasters could often be passed off as fashion! However, this boy decided then and there he would pursue a career that would enable people to achieve the hair colours and effects they desired safely at home! Over Twenty Years later, the boy’s first product launched in shops.

In the decade that has followed, he has created many more products. Millions of people have now achieved their hair ambitions from the boy who started out mixing up his own hair products at home!