I created Colour Restore Black Cherry with a very specific consumer in mind. My view had long been that there was a (natural) dark haired consumer out there who did not wish to change their base colour, but instead sought accentuation tones. Specifically, whose natural bases were very dark, but who still sought the additional shine and hues achieved (previously) by permanent colour.
Ultimately, Black Cherry is what I refer to as ‘an accentuation shade’. This means, it is designed to enhance a natural depth, without covering or hiding it completely. The creation of the shade was born from a movement in many (former permanent colourant) consumers, who were now wanting to dispense with harsh chemical colour and return to their natural shades. However, these consumers still desired the tones, lustre and illumination previously achieved with chemical colourants, but without any damage or commitment factors.
Black Cherry is a formulation that consists of brunette (brown) pigments, combined with red and blue colour molecules, to create that purple overtone. Created at a specific ratio, the shade is ‘depth heavy’, meaning, even when applied to the lightest bases the result will still have a brunette depth.
When applied to naturally dark bases, the purple tone (within the shade) will blend subtly into the natural depth. Upon sight, there appears minimal difference in the brunette shade as seen prior to application. However, once light hits the hair it will radiate a Black Cherry hue and high gloss. This is exactly the effect many dark-haired consumers are seeking. Not wishing to have hair that appears artificially coloured, but instead desiring a glossy three-dimensional tone under light, which radiates with an increased shine and lustre.
Many naturally dark-haired consumers (particularly those with afro hair textures) are seeking a rich vibrant plum purple shade without the necessity of using a harsh ammonia-based colourant. Black Cherry enables naturally dark-haired consumers to firstly use a product like Decolour Stripper, to gently lighten the natural depth. Once applied to such (pre-lightened depths) Black Cherry will produce a vibrant ultra-rich purple toned shade that gives high shine and lustre.
As with the other Colour Restore shades, Black Cherry is not designed for grey coverage. However, grey coverage effects can be achieved with the product which may be appealing to the dark-haired individual who has interspersed white hairs.
If Black Cherry is applied to naturally white/grey hair it will turn those hairs to a pale cherry violet tone. If the consumer is showing the very early signs of grey, use of the shade will produce an effect whereby the hair appears to have violet flecks running throughout.
However, if the shade was applied to predominantly white or grey hair, there is a chance the hair would look a very pale cherry or lavender colour, simply because such bases are stubborn to colour and tend to need an ammonia-based product. For this reason, Colour Restore Black Cherry is not marketed as a grey coverage product.
If a (previously) naturally dark-haired consumer wished to achieve a Black Cherry shade in (now) very grey hair, the best solution would be to firstly colour the hair with a 6.0 dark blonde permanent colourant. This permanent shade would turn the grey base to a light brown. However, if Black Cherry was then applied to such a light brown base, the combined depth and purple tone of the product would produce a very rich, deep true Black Cherry shade – without the colour appearing heavy or flat.
By contrast, if the grey or white hair was firstly coloured with a permanent dark brown or black shade, in order to cover the grey or white hair, the results achieved from a subsequent application of Black Cherry would be very minimal. This is simply because of the abundance of artificial depth infused into the hair (via that dark permanent colourant), would not allow sufficient light for the Black Cherry shade to display.