My inspiration for Candy was born of the trend I could see emerging in 2014 for blush tone. From a home colourist perspective (and even in salons), lightest blonde hair had become very restrictive. Once hair was lifted to a base level of white, the only avenue for tonal display was Platinum – which is basically cool toned. Yet many light blondes were not happy with simply sporting standard Platinum Blonde hair. Some had preferences for warm tones. Therefore, what began to emerge was the arrival of the ‘Blush Tone’. These were tonal hues that were so subtle they retained the hair’s super light level (without giving depth) but could give an overall clear tonal effect to the hair. The original Blush tone was the delicate peach-pink, which served as the warm antithesis to the cool Platinum Blonde.
At this time, I also very much wanted to create an entirely bespoke hair colour shade that consumers could only achieve via using our range. This factor, combined with the arrival of the Blush tone trend, lead me to create the shade ‘Candy’.
Candy is an incredibly delicate lightest blonde toner that is created from a mixture of gold and pink colour pigments. When applied to lightest blonde and bleached hair, Candy displays as a very unusual shade, that can only be described as a mix between rose and apricot. Its function is to retain the lightest possible level of blonde (without depth) whilst displaying a warm lightest rose-gold shade.
Unlike neutralising shades such as Cool Ash and Iced Platinum, Candy simply introduces a mixture of warm tones to the hair, acting as an enhancer to the base level as opposed to a neutraliser.
It is very important to understand that Candy is the warm version of Platinum. Its purpose is to enable those with the lightest blonde base level to obtain a clear ‘Candy’ tone on their hair, preventing it from a) looking cold and b) giving a specific signature blonde hair colour.
Candy (as a colour) has very little depth, therefore it is unable to darken light blonde hair in the way a Colour Restore shade such as Caramel can. Instead, Candy is very much a toner. If used on a base shade darker than a light blonde very little difference would be seen. However, on medium blonde bases it can create a rose gold hue to the hair. Therefore, for those who claim to be a ‘mousy blonde’ using Candy as a regular intensive treatment will prevent that hair colour looking cold and flat, instead creating a warm and more classically blonde edge.
Unlike most other Colour Restore shades, Candy can work exceptionally well with naturally grey and white hair. Specifically, for a certain type of natural grey consumer who was previously very warm or redheaded. When an individual who was once redheaded turns grey or white, their complexion can be cast with an unnecessary and aging cold tone. This occurs because those who are naturally very warm in skin tone, do not typically suit highly cold hair colours. Both white and grey are obviously cold tones. Therefore, if a previous warm or redheaded individual is tired of colouring their hair and wishes to go grey, using Colour Restore Candy as a regular toner can be a great option. When regularly applied to naturally white or grey hair, Candy will begin to cast a soft gold tone. The base shade will remain very light, but the colour will no longer have that cold edge.
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