Colour restore Chocolate is a shade designed for those who wish to either enrich and deepen their natural brunette depth, or for those who suffer fading with their permanent artificial brunette shade. Colour Restore Chocolate can be applied throughout the hair (like a conditioner) and the pigments infuse inside the hair, creating depth and an overall rich brunette shade. This is a semi-permanent colourant formulation of the 5.0 base level.
The Colour Restore Chocolate shade is brunette pigment depth, featuring a red pre-pigment undertone, which is an important facet of the product. Applying a brunette pigment directly onto a lighter base without firstly pre-pigmenting with a red pigment, can cause the hair to take on a green hue. Therefore, if Colour Restore Chocolate had been purely a brunette pigment within a conditioning base, there would be a risk the hair would have looked green if the shade had been used on light blondes or white hairs. As a brunette shade, Chocolate needed that underlying red pigment, because this red pigment and the dark pigment combined produce that lustrous brunette shade. It also acts as an insurance against a green or flat result should the product be used on very white hair.
When light blondes use Chocolate for the first time, their hair will turn a dark mahogany blonde. It is important to note, we do not market this product to blonde consumers. If an existing faded brunette uses the shade, they will immediately get a true Chocolate brown. However, existing blondes lack any depth in their hair. Therefore, when Chocolate is applied to very light or bleached hair, the contained brunette (darker) pigments are immediately sucked in to create a depth, whilst the red pigments display. This is the opposite to how the shade works on darker bases. However, because bleached hair lacks any depth, that red pigment will not be covered by the brown – but instead sit with it. The, result is a traditional mahogany colour.
However, for any blondes using the shade this initial outcome is incredibly easy to remedy. All you need to do is reapply Colour Restore Chocolate a second time and give another 20-minute development. This second process then flips the situation back around, so now the hair is already pre-pigmented with the red, and the next application increases the brunette tone and displays further depth, resulting in that true Chocolate brown shade as seen on the pack.
Ideally Chocolate is designed for existing brunettes, and those who are colouring their hair, and finding it is fading and looking drab. Ultimately, this is a pigment replenishment item for brunettes. However, as fashions have changed, it is now becoming an ideal product for those with balayage or ombre foundations. If Chocolate is applied to these pre-lightened bases an incredible multi-tonal brunette (as opposed to a block brunette colour) is achieved, creating a 3D colour result.
Chocolate can be used for the blending of the early signs of grey. Rather than cover the grey hair completely, Chocolate will mute down the white to a light mahogany brown, causing it to effectively disappear within the non-grey (natural brunette) hair. Colour Restore Chocolate would not be effective at covering fully grey or white hair. However, if you do have a high amount of grey or white and wish to use the product, a great tip is to colour this hair white/grey using a 7.0 Medium Blonde permanent hair colourant. This shade will create a permanent, but soft foundation depth in the hair. If you then apply Colour Restore Chocolate to this dark blonde base, it will create an effective and highly naturalistic chocolate brown.