Colour Restore Deep Red was also one of the three original products when I first conceptualised the Colour Restore range, along with Iced Platinum and Cool Ash.
There has always been an issue with permanent red colour fading. Any person who has coloured their hair with a permanent red, will tell you how quickly this shade flushes from the hair. Excessive fading of permanent reds happens because the red colour molecule is very small, and even when these molecules are oxidized to a larger size during the permanent colour process, the enlarged molecules are still small enough to get flushed back out of the hair overtime with regular washing. Therefore, due to this issue, a lot of artificial redheads were then buying more permanent red colourants and applying them to the hair to revive the faded colour. The peroxide and ammonia (contained within these colourants) was then weakening the hair and causing the red to fade even faster. Therefore, this same consumer would then re-colour (yet again) with more permanent colour, but now it would fade faster still, because the hair was becoming weakened, swollen and the cuticle damaged – due to the continual exposure to peroxide and ammonia. With the cuticle permanently swollen open, those oxidized red molecules could freely leave the hair. It was clear that repeated application of chemical colourants was just the wrong approach to dealing with red pigment fade. Therefore, I wanted to offer a red replenishing product as a conditioner, designed to infuse pure red pigments back into the hair. In addition, this product would have the ability to create a red shade without the necessity to use permanent (peroxide or ammonia based) colourants.
In the many years it’s been on sale, Colour Restore Deep Red has built such a strong and loyal following of redheads. It is truly a beloved product, simply because it retains a red shade without needing to compromise hair condition with repeated permanent colour applications. Deep Red causes the hair to look healthy, whilst the red shade achieved is vibrant. This is also a very easy to use product that is so abundant in pigment that only a small amount needs to be used with each wash to retain the red shade. Therefore, you should find one tube of Deep Red lasts a significant amount of time.
Anyone wishing to retain a red shade, should probably be using Colour Restore Deep Red every three to four washes as an intensive treatment, or as their regular two-minute after each wash. Even though Deep Red is a temporary colour, the molecule principle is still the same as with permanent reds. The red colour molecule inside Deep Red is small and will leave the hair with washing. However, Deep Red was designed to be used to replenish lost red pigment without damage, so you can create a red shade and then use Deep Red as your regular two-minute conditioner to infuse red pigment back into the hair. Previously, this was the stage whereby you might have turned to a permanent red colourant to do the same job and risked both damage to your hair and increased fading.
In addition, Deep Red can be used on top of bleached hair as a pre-pigment. What is pre-pigmenting? Well, if someone’s hair is bleached blonde, and they wish to permanently go dark, just applying a permanent dark colour directly on to that bleached or lightened hair would cause it to appear green. This is because the hair previously had all its natural red pigment lightened away by the bleaching process. If you apply a dark or brunette colour to this bleached hair, the colour will have insufficient red to create a true shade and instead display as khaki. However, if Colour Restore Deep Red was firstly applied to this bleached hair, and a red foundation base created, and then subsequently coloured to the desired darker shade, the (introduced) dark colour molecules would actually push the red molecules further into the hair, and the hair would be pre-pigmented with said red colour molecules. So, when that dark permanent colourant develops in the hair, the hair has a rich and natural colour, as opposed to a murky, khaki/green – which happens if a darker colourant is applied directly onto bleached hair without firstly pre-pigmenting with red.
Another use for Deep Red, is on very dark brown, artificial or natural brunette hair types, to create a chestnut or conker sheen. Obviously, Deep Red is very simple to use, but because dark and natural hair is not lightened (and the base shade is dark), it will not display as true red, but will simply infuse a lustrous conker-red hue to the hair that illuminates under light.
Those with afro textured hair are finding great uses for Deep Red as an overlay shade on a slightly pre-lightened base. Because many afro textured consumers have naturally black shaded hair, using a product such as Decolour Stripper can gently reduce this base to a warm light brown. Once pre-lightened, applying Deep Red will create a vibrant but rich red shade that is far kinder to this delicate hair type than using a subsequent ammonia-based colourant.
Deep Red is not designed for use on hair that is grey, or very naturally white. If somebody with high amounts of natural grey/white applied Deep Red, this natural grey/white will turn to a bright magenta shade. Some people like this, but most people would not desire their grey to suddenly become a vibrant magenta, and as explained earlier, Colour Restore is not designed to cover grey.
If you are naturally grey, and like the idea of a deep red shade, it is very simple to use either a 6.0 dark blonde or 7.0 medium blonde permanent base colourant on the hair first and then follow by using Deep Red. If those with grey- or white-hair firstly create a permanent light brown/dark blonde base in the hair and follow with Deep Red – they will achieve the shade, they desire. However, Deep Red should never be used directly on top of grey or white hair, without firstly creating that deeper permanent base shade.
You may ask why a grey-haired individual could not simply use a permanent redhead shade and achieve the same result, without needing to use Deep Red. Well, in cases where an individual is very white or grey and applies a permanent redhead shade, the colour still tends to come out pink – due to the high amount of red pigment in the colourant combined with the lack of base/depth pigment in the hair. The only effective way for a very grey- or white-haired person to create a red shade, is to use a neutral dark or medium blonde base shade (first) and then add the red pigment secondly to create the red effect. Remember, the 6.0 dark blonde or 7.0 medium blonde permanent colour will cover the white hair and create a permanent stable base shade. The Colour Restore Deep Red will infuse this base shade with red pigment and create the ‘redhead’ result.