COLOUR RESTORE Iced Platinum

£11.99

Scott Cornwall Colour Restore Iced Platinum is an anti-yellow treatment toner with a high concentration of violet and blue pigments, and is formulated to actively neutralise brassy blonde hair, creating pure, light white, cool tones whilst conditioning.

Use for 20 minutes as an intense tonal restoration treatment or as a two minute regular conditioner for tonal maintenance.

100ml

SKU: CONCR3780 Categories: ,

Iced Platinum is perhaps the most loved of all the Scott Cornwall products. For almost a decade, Iced Platinum has evoked pure blonde results on heads throughout the world, but how did it start?

It’s true, back in the noughties ‘Toner’ was a word reserved exclusively for salons. Sure, there had been toners at one point. I recall the 1980’s offering an array of toning solutions for blonde hair, ranging from setting lotions, to sachets to bottled rinses. All designed for application on pre-lightened hair. But cut to the noughties and such products were regarded as ‘old fashioned’ by the major hair corporations. Everything was about ‘Perfect permanent colour’, ‘perfect permanent colour application’ ‘super permanent colour development speed’, temporary colour technology had literally disappeared off the shelf. In those days finding a violet shampoo was akin to looking for a needle in a haystack.

So, as a hair expert and product innovator, here I was faced with my first retail issue. Having to explain to buyers that whilst a product category might be regarded as ‘old fashioned’ it was still very much needed. The sun rises, the sun sets, winter follows autumn, January follows December and hair goes brassy when it’s lightened. Unless someone had invented a pill that stopped the colour of human keratin being yellow, I saw no reason why the issue would be deemed outmoded? And the problem I faced, was how could I advise people to rectify the problem of brassy and yellow hair (at home) without the products available in retail to do so?
The biggest misconception about achieving artificial blonde, is the hair is lightened and a creamy blonde tone automatically appears during the process. Unfortunately, this is not true. Our hair consists of keratin fibres which are in fact pale yellow in colour. Once all our natural dark, red, yellow and orange pigments have been lightened out of the hair, this yellow keratin fibre will be exposed. The yellow resembles that of the colour seen on the inside of a banana skin. It is also the colour we term as ‘brassy’.
If you then attempted to ‘bleach out’ this pale (brassy) yellow, you would in fact be attacking that keratin fibre and causing it to deconstruct. This act is ‘over-bleaching’ and will cause the hair to break apart and snap.

The only way to achieve cream blondes and platinums without damage, is to tone that exposed pale-yellow hair. Up until the launch of Colour Restore Iced Platinum, genuine toners were found only in salons. As explained, the home market had no toners at this time and consumers were faced with only permanent chemical colours to achieve blonde. Using permanent chemical colourants (designed to cover stubborn grey) is a disastrous approach to take on bleached, lightened hair. Simply because bleached hair is very compromised and has been swollen during the lightening process. Traditional ammonia colourants will then attempt to ‘swell’ the hair open again. Therefore, if you apply such products to newly bleached hair, the porous quality of said hair will suck those chemicals deep inside the cortex (the hair’s central area), over deposit (meaning grab) and evoke not only an unwanted colour result, but also structural damage. The correct approach is to instead use a gentle toning composition. However, it had been my experience that many traditional platinum toners were too weak to effectively neutralise all yellow within lightened hair. But if you cranked up the violet pigment (for better neutralisation), the porous bleached hair would grab and result in a patchy pale purple/blue as opposed to a clean, even, white blonde.
I therefore knew the solution had to be offering a platinum toner within a high conditioning cream base that could encapsulate a far stronger level of violet pigment, without over depositing. This led to the creation of Colour Restore Iced Platinum.

Colour Restore Iced Platinum is such an effective and popular product because the pigment contained within it is so strong. The formula features an acid violet pigment. In order to neutralise yellow, you need to place an acid violet pigment in front of that yellow undertone. What then occurs is the violet pigment neutralises the yellow to white, making it almost invisible. However, the key to Iced Platinum’s absolute effectiveness is the conditioning base. Prior to this product, no toners had ever worked within such a conditioning base. Consider that bleached and lightened hair is often very porous and nearly always very dry. If you apply colour pigments directly onto this hair type, they will grab and become patchy. However, if the pigments are suspended within a conditioning base, said base will nourish the hair fibres and equalise porosity, causing the colour to deposit evenly throughout the hair, neutralising effectively, whilst not grabbing. If Iced Platinum did not have a conditioning base, and such a high amount of acid violet pigment was placed onto yellow bleached hair, it would result in a patchy or blueish result. Prior to Iced Platinum, all toners available either grabbed or were purposely so insipid (so as not to grab) the neutralisation of yellow tones was very mild. In short, results were either too much, too little and either way just not enough.

Another key aspect about Colour Restore Iced Platinum is it can be used two ways. Firstly, as an intense 20-minute tonal treatment, to neutralise yellow tones and create a white/platinum blonde. Or secondly, as your regular 2-minute conditioner after each wash, to maintain.

Using Colour Restore Iced Platinum on natural white and grey hair will maintain a pure, clean white and silver shade. Neutralising unwanted murky and yellow tones that can often appear in natural white due to the atmosphere and general wear and tear.

Iced Platinum is a crucial product to use if you are creating or maintaining artificial grey, metallic and silver shades. Simply because, such shades can only display on a pure white canvas void of any warm tone. Many people forget that once the hair is coloured artificial grey or silver, that underlying yellow tone will gradually start to re-appear. In these instances, what happens is the metallic hair colour begins turning green. This occurs because the blue tone of the silver or grey combines with the yellow (brassy) tone within the hair. Therefore, applying Colour Restore Iced Platinum every few washes, will counteract underlying yellow tone and keep metallic shades super cold.

Product Type

Colour

Result

Neutralise

Specific Need

Anti-Yellow

Brand

FAQ

Product has not neutralised yellow at all?

 

This is a two-part issue. Sometimes the hair is not yellow, but in fact, has been bleached to orange. Iced Platinum would have trouble neutralising orange – it would knock some of the edge off the overall tone, but it just could not fully neutralise orange from the hair. Remember, Iced Platinum is an anti-yellow. So, the first question you need to ask is: how bright is the yellow? Is it a yellow-brassy colour? Or is it more of an orange or a copper? If it’s more of an orange or a copper, this means the hair has too much depth to go blonde and no pale-yellow base to enable a neutralisation to platinum. Therefore, you need to re-lighten the hair (further) to obtain a yellow base that would tone to blonde.

By contrast, your hair may be sufficiently lightened and displaying a pale yellow that could tone, however Iced Platinum has been unable to enter the hair. This issue occurs due to barriers on the hair’s surface, such as conditioning polymers, styling residue and silicones. You will find this problem is most prominent when a box lightening product (not a bleach) has been used. Such colourant-based lighteners use silicones that block out the hair and prevent it from toning. Likewise, many home bleach kits contain rich silicone-based finishing conditioners that cause a block on the hair and prevent toning from happening. In these instances, treat the hair several times in Precolour Clarifier and then attempt to use Iced Platinum again. After clarifying, the hair should have opened, and the neutralising pigments will be able to enter and evoke change.

How often can I use?

 

Iced Platinum can be used as much as desired. I recommend Colour Restore shades are used as a two-minute conditioner after each wash following the initial 20-minute intensive (shade creation) application. However, with Iced Platinum use, once those yellow tones are neutralised and the hair is white, you need to understand that further applications of the product will mean the pigment present will have nothing to neutralise and in instances where Iced Platinum is used on non-brassy white bases, a blue hue could be seen after several applications. Some consumers like this, as it causes the blonde hair to have a metallic edge. However, if you just want to display a standard light blonde, you should only use Iced Platinum when you notice the hair looking brassy. Perhaps as a 2-minute conditioner for minimal yellow tone or a 20-minute intensive treatment if the hair has gone very brassy. Be aware, you can suddenly obtain very brassy hair if you swim – because the intensity of the water exposure will cause any artificial tone to flush out of the hair in one session. In these latter instances, such individuals may find they need intensive applications often. Generally, though, most Iced Platinum consumers just maintain the shade with a 2-minute development after each wash.

Hair has a blue hue after use?

 

This is a simple one. If blonde hair ever looks blue after using Iced Platinum, it means the hair was neutralised prior to application and the product should was required. If you are seeing cool ends (for example), but the roots are correctly toned – this is normal – as the hair has only over deposited at the bottom sections. Quite often, an individual will have white blonde hair and then lighten their (dark) roots to yellow. However, once those roots are lightened to pale yellow, the individual then applies Iced Platinum throughout including those already white ends. Therefore, whilst the roots needed toning, the ends did not, and Iced Platinum may over-deposit and display with a blue hue.

When you have lightened your roots to pale yellow and need to tone, check if the ends appear yellow or white. Quite often, the rinsing of the bleach or lightening from the roots can flush out all existing Iced Platinum tone from the hair and cause the entire lengths to appear brassy. In such instances, you will need to apply Colour Restore Iced Platinum throughout on an intense treatment to neutralise. However, if you conclude lightening your roots, towel dry your hair and notice only the roots appear brassy (with the mid-lengths displaying the white blonde shade it been prior), then you do not need to apply Iced Platinum throughout. Instead, just work Iced Platinum into the regrowth areas only.

I should point out, it is very rare for Colour Restore Iced Platinum to over deposit in this way and if the hair does take on a bluish hue, it can be easily removed via several shampoos with a clear or clarifying shampoo.

However, if your hair has over deposited in any areas, it is indicating you have high levels of porosity. For this reason, I created Precolour Protein Porosity Spray to prevent such issues from occurring.

Can I use on highlights, balayage or ombre?

 

Absolutely. Colour Restore shades will not affect or lighten non-colour treated areas. So, if someone has highlights, balayage or ombre, they can apply Iced Platinum throughout the whole head, and the product will only function on those lightened areas.

Why does Iced Platinum stop artificial grey looking green?

 

Because when hair has been coloured to an artificial grey, the underlying base still needs to be pure white. Those who have created an artificial grey often complain about the shade turning a murky green after several washes. This occurs because the bleached/lightened base is yellow, whereas the grey shade is blue based. Therefore, when blue and yellow mix – green is produced. In order to continue displaying artificial grey, you must keep neutralising the underlying yellow tone. Therefore, whenever the grey hair begins to turn green, use Colour Restore Iced Platinum. The acid violet molecule will neutralise the underlying yellow tone back to white and the artificial grey will again display correctly.

Why does Iced Platinum keep natural grey and silver hair looking clean?

 

Natural grey/silver hair is produced via the presence of pure white hair. However, many factors can cause natural white hair to take on a yellow tone. These factors include (but are not limited to), heat styling, general atmospheric pollution, smoke and styling products. Regularly using Colour Restore Iced Platinum on natural white will keep the hair appearing grey and silver, with a clean sharp edge. This also applies to men’s salt and pepper and temple grey.

Ingredients

Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Triethanolamine, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin, Acid Violet 43 (Ext. D&C Violet 2).

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