Can I use this product immediately after bleaching or lightening?

Yes, you can. After bleaching and lightening the hair will be at its most brassy and most susceptible to toning. Therefore, once the bleach or lightener is rinsed from the hair, proceed immediately to using the Pink Platinum product. Iced Platinum consumers work in this way and let’s not forget Pink Platinum is the Iced Platinum formula containing a tiny amount of pink pigment to create a soft blush hue.

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