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Can the product be used on non-colour treated hair?

Yes. The product was designed for non-colour treated hair. The inspiration for Black Cherry is the individual who has a naturally dark, brunette depth, but does not want to colour their hair. However, they still want the hair to look glossy and rich. When applied to natural dark bases, Black Cherry is a very naturalistic looking colour and certainly not a bold purple. On natural depths, Black Cherry creates that rich, plum 3D colour effect.

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