Pink results occur when a person with very bleached or lightened hair has used Deep Red. The pink result is due such hair types being void of natural red pigment and depth. Therefore, the red is pulled in and sits against the light/transparent base displaying as a pink. Remember, combining red and white creates pink! This is a simple issue to remedy; all you need to do is repeat the Deep Red 20-minute intense application. Upon the second application, the further red pigment will fill the hair, create depth and display at the true red intensity.