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Why does Iced Platinum keep natural grey and silver hair looking clean?

Natural grey/silver hair is produced via the presence of pure white hair. However, many factors can cause natural white hair to take on a yellow tone. These factors include (but are not limited to), heat styling, general atmospheric pollution, smoke and styling products. Regularly using Colour Restore Iced Platinum on natural white will keep the hair appearing grey and silver, with a clean sharp edge. This also applies to men’s salt and pepper and temple grey.

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