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Why is it recommended to apply the product to damp hair for whole head colour stripping?

The Decolour Remover formula has been manufactured to enable whole head hair colour stripping. In this process, all the natural and artificial pigment is stripped from the hair. To strip quickly and evenly; the mixed Decolour Stripper formula must be applied to damp hair. The dampness of the hair multiples the formula and causes the mixture to spread evenly throughout.

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